Two laptops showing the KPM Analytics Industry Publications and Solutions pages.

KPM Analytics

From Eight brands to one

Industrial ManufacturingView live website
Introduction

KPM Analytics is a global leader in scientific instrumentation for the food, agricultural, industrial, environmental, and clinical industries.

The KPM Analytics Resource Center page on a laptop against green-lit stripes.The KPM Analytics Solutions page listing vision inspection systems on a laptop.
The Challenge

Eight brands, eight websites, one problem

Having 8 separate brands, each with their own distinct websites, KPM found it difficult to cross-sell its various product lines across all of its offerings. The individual brand identities and differing user experiences made it challenging to connect customers to the right products and services.

The KPM Analytics FAQs page with an orange header on a tablet against a red backdrop.The KPM Analytics News & Events page on a laptop on a dark green surface.
The Solution

One centralized master website

The goal of this project was to create a brand new, centralized master website for KPM that maintained the reputation, internet footprint and diversity of their brands while also positioning KPM itself as the world leader it already was.

A KPM Analytics page section with Innovative, Global, Trusted and Connected cards on a monitor.The KPM Analytics Success Stories page on a laptop against a magenta backdrop.

This is a highly professional team with the right balance of imagination and business savvy, and they are very much up on the latest technologies.

Tammy MorrisonMarketing Director, KPM Analytics

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