Introduction
Helix BioStructures is a gene-to-structure contract research organization (CRO) that combines scientific expertise with cutting-edge technology. Known for their innovative approach, they work to deliver high-quality results that empower their clients’ research and discovery processes.
The Challenge
Helix BioStructures wanted their website to reflect modern, forward-thinking ethos while allowing for greater control over their brand and a better overall performance. Their previous site, while functional, lacked the "wow factor" they envisioned. Underutilized resources and a outdated content structure hindered their ability to engage effectively with their audience.
The SOLUTION
The goal became a visually immersive website with a high-control CMS to give Helix BioStructures world-class brand appeal and greater content management flexibility. Impactful animations and branded renderings brought their forward-thinking approach to life, while a refined visual identity and improved content organization created a seamless balance of creativity and professionalism.
BRAND IDENTITY
Helix BioStructures’ refreshed identity retained their bold brand colors while expanding into a more dynamic palette. A balance of creativity, approachability, and precision mixed with refined textures and custom visual elements, reinforced their innovative and forward-thinking nature without losing their credibility as a scientific leader.
Before / After
The new website features an immersive animated scrolling experience that captivated visitors and made key areas like equipment details, services, and resources easy to find. Visually dynamic elements and intuitive navigation now elevate user experience while underscoring Helix’s expertise and propensity for leadership.
Scaler did an absolutely amazing job with our one-of-a-kind website. The entire journey was a wonderful experience. I would highly recommend anyone wanting to take their website to the next level to reach out to Scaler!
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